Did you know, 65.8% of US marketers plan to use Facebook for video ads? Most people might assume shorter video ads deliver a better completion rate. But it looks like things change when it’s on a social platform. According to Q2 data, video ads that were between 30 and 60 seconds long fared better than … Continue reading »
According to the latest annual Digital Marketer report from Experian Marketing Services, 8 in 10 marketers around the world use Facebook advertising as part of their marketing strategy. Respondents mostly use their followers list (54%) and Facebook’s demographic/interest data (51%) to build their audience targets, but almost half are also uploading their email subscriber lists … Continue reading »
Driven by Facebook and Google, Mobile Ad Market Soars 105% in 2013 Last year, global mobile ad spending increased 105.0% to total $17.96 billion, according to new figures from eMarketer. In 2014, mobile is on pace to rise another 75.1% to $31.45 billion, accounting for nearly one-quarter of total digital ad spending worldwide. Facebook and … Continue reading »
Facebook’s new ad campaign structure, announced last November, will begin rolling out March 4. The major change is the addition of a new level of ad sets, which will be placed between the two existing layers, campaigns and ads. Check out this infographic: The post on the Facebook for Business page says the new campaign … Continue reading »
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