Health Care Companies Have the Highest Email Open Rates [study]

Health care and education companies see the highest average open rates among emailers, according to a new report from IBM’s Silverpop. The report found that on average health care companies see an average of 26.2 percent open rates for their emails and education companies see an average of 25.7 percent. The consumer services industry sees … Continue reading »

Landing Pages – The Key to Email Marketing

Three-quarters of marketing professionals worldwide use landing pages as part of their marketing efforts, according to November 2013 polling by ExactTarget. And more recent research suggests that these are becoming a key feature of email marketing campaigns. In a February 2014 study by Ascend2, more than six in 10 marketers worldwide said that landing pages … Continue reading »

Which Type of Advertising is Trusted and Acted On Most? [report]

Online consumers around the world place their greatest amount of trust in earned media, while TV wins among paid media, finds Nielsen in its latest “Trust in Advertising” report. 84% of respondents said they completely or somewhat trust recommendations from people they know, a 6% point increase from 2007. Branded websites (+9% points to 69%), … Continue reading »