Why Targeted Emails are Better Than Email Blasts

Why Targeted Emails are Better Than Email Blasts

Email Marketing
Email marketing is a tried-and-true digital channel that marketers across all industries are using to reach and engage their audience.

  • For every dollar spent on email marketing, the average return on investment across industries is between $38 and $45.
  • 95% of those who opt into email messages from brands find these messages somewhat or very useful.
  • 68% of marketers believe email is core to their business.

According to a survey from Radicati Group conducted earlier this year, roughly 281.1 billion emails will be sent and received daily in 2018.

Total Emails Sent and Received Daily Worldwide, 2017-2022 (billions and % change)

That figure includes both business and consumer emails.

Many marketers still believe that the more emails they send, the more revenue they will make. The problem is that it’s easier to continue to rely on what has worked in the past. Marketers need to recognize the responsibility of having access to a person’s inbox and send their subscribers more relevant and timely messages.

An email strategy focused on personalized, data-driven email can be more difficult and more expensive, but it will help increase deliverability and engagement, reduce churn rates, and boost revenue.

Is your email marketing strategy delivering the results you want? To learn more, contact Lori at 877.447.0134, x111 or lberson@BersonDeanStevens.com.

Why Targeted Emails are Better Than Email Blasts

New Email Strategy and Design Workshop: May 17-18

Email Design and Strategy Workshop: May 17-18, at Art Center College of Design

Email Strategy and Design, 2 Day Workshop – May 17-18

Art Center College of Design
Instructor: Lori Berson
Register: http://www.artcenter.edu/acn
(Space is limited.)

Capture more leads with your email marketing.

As digital marketing continues to evolve, so must your email campaigns. Cutting through the clutter and delivering the engaging, relevant, and personalized communications required for today’s sophisticated client is critical.

The art of creating well designed successful email marketing programs for delivery on multiple devices can be challenging. Plus, it’s getting harder to capture the attention of your audience. This two day hands-on workshop will help you leverage one of the most cost effective and powerful forms of digital marketing.

Register now at: http://www.artcenter.edu/acn