Why Targeted Emails are Better Than Email Blasts

Email marketing is a tried-and-true digital channel that marketers across all industries are using to reach and engage their audience. For every dollar spent on email marketing, the average return on investment across industries is between $38 and $45. 95% of those who opt into email messages from brands find these messages somewhat or very useful. 68% of marketers believe email is … Continue reading »

Email Marketers Spend 26 Percent of Their Time on Creative and Content [survey]

Marketing is becoming increasingly multichannel and relationship focused. Email is the glue that pulls together all of these different disciplines, tactics and partners, as well as being a direct channel to the customer. The Email Marketing Speed Imperative study, published by Econsultancy in partnership with dotMailer, looks at how the ease of use of a … Continue reading »

New Email Strategy and Design Workshop: May 17-18

Email Strategy and Design, 2 Day Workshop – May 17-18 Art Center College of Design Instructor: Lori Berson Register: http://www.artcenter.edu/acn (Space is limited.) Capture more leads with your email marketing. As digital marketing continues to evolve, so must your email campaigns. Cutting through the clutter and delivering the engaging, relevant, and personalized communications required for … Continue reading »