Email Subject Lines: Read Rates by Length [report]

Email subject lines is always of interest as marketers try to get through inbox clutter. A couple of recently-released studies provide some fresh data to review. (The following results will not apply to all readers, who are encouraged to test their subject lines.) A study from Return Path, based on an analysis of “9 million … Continue reading »

Email Open and Click Rates, by Hour Scheduled

MailerMailer recently released its latest “Email Marketing Metrics Report,” a study rich in data and based on 1.4 billion email messages sent last year. One of the most interesting topics for email marketers covered in the report is how scheduling affects open and click rates. The study takes a look not only at open and … Continue reading »