Increase in Online Presence a Priority For 2014 [study]

Next year, SMBs are planning to focus on building more of their businesses online. Research from j2 Global indicated that a general increase in online presence, including things as basic as setting up a website or online store, was the top priority for 2014 for nearly three in 10 SMB professionals surveyed. Automating marketing email … Continue reading »

Most Popular Tactics To Grow Email Lists [report]

Email marketers have a variety of goals for their campaigns, ranging from selling products and services (62%) to generating leads (52%), driving site traffic (51%) and driving brand awareness (51%), according to a new report from ExactTarget. With respondents saying that the quality of their subscribers is as important as overall ROI when gauging their … Continue reading »