Marketing Channels E-Commerce Companies Are Investing In

Media mix is a frequent topic all marketers are curious about. It’s a critical decision that requires getting and spending money, such as setting a media budget or purchasing a software tool. This MarketingSherpa chart illustrates the channels e-commerce companies are investing in. Email marketing is almost universally used by e-commerce companies Email marketing is … Continue reading »

What Companies Want To Achieve with Mobile Strategies

Roughly 9 in 10 large companies believe that mobile solutions are “very important” or “important” in their industries, per a recent report from Syniverse. The study, which surveyed more than 400 senior-level executives from companies with more than 1,000 employees across 10 markets (primarily India and the US) – found that only one-quarter have already … Continue reading »