Marketing Services Outsourced [Survey]

There have been numerous discussions around outsourcing and insourcing — the efficiencies, quality and reduced costs — including the agency vs. consultancy debate. But how much do larger companies outsource? Of course it depends on what kind of work, but a recent Merkle study suggests that data sourcing is at the top of the list, … Continue reading »

Marketing Campaign Priorities [Report]

In their push towards digital marketing and advertising, marketers’ priorities seem to be more digital than traditional forms of media, according to the new Nielsen report. For example, respondents cited audience targeting – for which digital is highly touted – as their top campaign priority this year. Ad creative is the second-most prominent priority for … Continue reading »

The Future of Content Marketing [Research]

Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from World Media Group. About 80% of marketing professionals worldwide surveyed in October 2019 said they expect content-led campaigns to grow over the next two years, with 19% saying they expect they would stabilize. Only … Continue reading »

US Ad Spending Trends

Kantar Media has released its latest quarterly report on US advertising spend, finding that total expenditures in Q1 grew by 5.7% year-over-year to $34.9 billion, boosted by the Winter Olympics, which added an incremental $600 million in spending. Network TV was a prime beneficiary, with roughly half of its 14.5% year-over-year growth owing to the Winter … Continue reading »

IAB Releases In-Image Ad Primer

Image-based advertising, also known as in-image advertising, is paving the way for the next generation of digital display advertising. This “In-Image Advertising Primer,” offers a comprehensive overview of this burgeoning ad type, often leveraged in native advertising campaigns. In-image ads can take several forms, ranging from display ads and product information overlaid on photos to … Continue reading »

Ad Spending Trends

Kantar Media has released its latest look at US ad spending, finding that total expenditures in Q3 were down 1.9% year-over-year, an unsurprising result given last year’s outlays on the Summer Olympics and political campaigns. The researchers note that when removing those incremental dollars from the equation, ad spending growth in Q3 was in the … Continue reading »