Why Personalization Remains Difficult for Marketers

Personalization is a key part of many marketing strategies, but it remains a very difficult task for marketers to implement effectively. In a recent Ascend2 survey of 190 marketing influencers worldwide, 63% of respondents said that data-driven personalization is a difficult tactic to execute. No other tactic listed in the survey—including content marketing, email marketing and … Continue reading »

Data-Driven Marketing = More Revenue [Research]

According to research, marketers put more dollars behind their data-driven marketing efforts, and saw revenue gains, between Q1 and Q2 2016 in the US. And this upward trend is expected to continue into Q3. In July 2016, Direct Marketing Association (DMA) and Winterberry Group found that 40.9% of marketing professionals surveyed said their organizations’ revenues … Continue reading »