Why Personalization Remains Difficult for Marketers

Personalization is a key part of many marketing strategies, but it remains a very difficult task for marketers to implement effectively. In a recent Ascend2 survey of 190 marketing influencers worldwide, 63% of respondents said that data-driven personalization is a difficult tactic to execute. No other tactic listed in the survey—including content marketing, email marketing and … Continue reading »