CRM’s Top Benefits

Today’s competitive environment requires companies better manage customer relationships to win business. That’s why adoption of Customer Relationship Management (CRM) systems like Salesforce, NetSuite and SugarCRM has skyrocketed in recent years, even amongst SMBs that may lack the resources to adopt enterprise-style technologies. If you are unsure about CRM, consider the following benefits: Efficiency CRM … Continue reading »

Are You Taking a Cross Channel Approach to Marketing?

Many online marketers are missing the boat on customer-centric marketing. They value long-term relationships, but don’t follow through. Online marketers top marketing goals: • Growing long-term relationships with customers. • Enhancing the customer experience across channels. Per Forrester Consulting reports released this month. Marketers should coordinate marketing campaigns that reach individual customers across multiple channels, … Continue reading »