Marketers’ Top Tactics for Increasing Customer Lifetime Value [study]

About 3 in 4 global company marketers agree that customer lifetime value (CLV) is an important concept for their organization, according to a new report from Econsultancy and Sitecore. As part of the study, marketers were asked to identify the tactics and strategies that have been found most effective for enhancing CLV to-date, along with … Continue reading »