When Content is Viewed [Report]

The latest branded content benchmark report from Polar, covering Q2 2016 shows that average click-through rates(CTR) are up year-over-year through the first half of 2016, with mobile devices leading the way. Tablets demonstrated the highest average branded content CTR in Q2 (0.4%), followed by mobile phones (0.37%) and desktops (0.22%). The order was reversed for … Continue reading »

Best Performing Digital Ads [Analysis]

Personalized digital ads deliver 3 times the performance of rich media ads, per Jivox’s analysis of more than 1 billion personalized ad impressions. Comparing the results of its personalized ads to the Google Benchmark for Rich Media Creatives (GBR), Jivox found that personalized ads excelled in generating high click-through rates. On average, personalized ads delivered … Continue reading »

Online Ad Click Through Rates – Highest Around Midday

Based on an analysis of 1 trillion impressions from its 100,000-strong publisher network during Q1, Infolinks has released a set of findings concerning online ad click-through rates (CTRs) by time of day, day of the week, and US state. The data suggests that CTRs are highest between 11AM and 2PM, rising to 14% above the … Continue reading »