How to Easily Increase Content Marketing Performance

Longer Headlines are Better for Branded Content More characters and more words mean more clicks. When writing headlines for branded content, longer is better. Branded content technology provider Polar analyzed data provided by premium publishers, such as Oath and Gannett, to see how a variation in headlines affected key performance indicators (KPIs). It turned out, branded content … Continue reading »

Video – Most Effective and Difficult Content For Marketing [report]

The lack of content creation resources ranks as the most challenging obstacle to content marketing success, according to the latest report from Ascend2 and its Research Partners. Based on a survey of 290 marketing, sales and business professionals around the world (three-quarters B2B), the study finds that videos are a particularly challenging content type to … Continue reading »

Marketing Channels E-Commerce Companies Are Investing In

Media mix is a frequent topic all marketers are curious about. It’s a critical decision that requires getting and spending money, such as setting a media budget or purchasing a software tool. This MarketingSherpa chart illustrates the channels e-commerce companies are investing in. Email marketing is almost universally used by e-commerce companies Email marketing is … Continue reading »

Email Marketers Spend 26 Percent of Their Time on Creative and Content [survey]

Marketing is becoming increasingly multichannel and relationship focused. Email is the glue that pulls together all of these different disciplines, tactics and partners, as well as being a direct channel to the customer. The Email Marketing Speed Imperative study, published by Econsultancy in partnership with dotMailer, looks at how the ease of use of a … Continue reading »

How To Build a Better Business Web Site

Why You Need To Think Differently About Your Web Site Do you really have a successful web site? Is it helping you achieve your business goals? Most web sites aren’t. Unfortunately most business web sites still act more like “brochures” than sources of new customers. They might look okay, but typically they aren’t engaging, relevant, … Continue reading »

Quality Content and Social Media Increase Brands Google Rankings

A recent study aims to not only prove the longtime theory that Google and Bing favor brands, but that content quality, social media signals and backlinks are associated with higher-ranking pages in search engine query results (SERPs). Brand Web sites have an advantage when it comes to ranking higher in search engine query results on … Continue reading »

What Internet Users Like to Share on Social Media Sites [survey]

7 in 10 internet users across 24 countries say they’ve shared some type of content on social media sites in the past month, according to new survey results from Ipsos OTX. Given the growing popularity of visually-focused sites such as Instagram, Pinterest, and Snapchat, it’s no surprise that pictures emerge as the content type respondents … Continue reading »