Metrics to Measure Content Marketing Success

Less than one-quarter of B2C marketers can measure content marketing’s return on investment. There’s no doubt that business-to-consumer (B2C) marketers are using content marketing. In an August 2014 study by the Content Marketing Institute (CMI) and MarketingProfs, 77% of B2C marketers in North America reported doing so. And responses indicated that marketers were getting more … Continue reading »