Video – Most Effective and Difficult Content For Marketing [report]

The lack of content creation resources ranks as the most challenging obstacle to content marketing success, according to the latest report from Ascend2 and its Research Partners. Based on a survey of 290 marketing, sales and business professionals around the world (three-quarters B2B), the study finds that videos are a particularly challenging content type to … Continue reading »

Content Marketing – The Most Effective Inbound Tactic

Marketers are looking to inbound marketing to increase conversion rates, improve lead quality and quantity, and increase sales revenue, finds Ascend2 in its latest report conducted with its Research Partners. With the vast majority of respondents (primarily B2B marketers) rating their inbound programs as successful, marketing content creation emerges as their most effective tactic. Indeed, … Continue reading »

25 Content Marketing Tools

If you aren’t already using content marketing to generate leads, you need to start now. Ninety-two percent of marketers are already using content marketing. More than half of B2B and B2C marketers are increasing their content budgets in 2014. While the fundamentals of good content will never change, the tools and tactics — and the … Continue reading »