Preferred Methods for Brand Communications [Survey]

More than 7 in 10 US consumers would prefer to receive email communications from businesses over direct mail, SMS, and push messages, and the preference for email extends across age groups and genders, per an Adestra study. Boomers are more than 3 times as likely as teens and Millennials to favor direct mail, a result … Continue reading »

Cell Phone Internet Usage – 2013 [survey]

57% of Americans Go Online With Their Cell Phones According to a new survey by the Pew Research Center’s Internet & American Life Project, 63% of cell phone owners now go online using their mobile phones, an eight-point increase from the cell owners who did so at a similar point in 2012, and a two-fold … Continue reading »