BrandFinance has ranked the world’s most powerful brands for 2016 based on factors such as familiarity, loyalty, promotion, marketing investment, staff satisfaction and corporate reputation. Disney – in climbing from the #12 spot – supplanted last year’s leader, Lego, which moved down to a close second. Several brands on the list were not in the … Continue reading »
America’s Most Patriotic Brands
The study looked at how close brands were to the consumer ideal when it came to how much patriotism consumers emotionally credited to the brand, assigning each a percentage score relative to a category benchmark. Jeep’s leading score of 98% (for the second consecutive year) means that it almost fully meets consumers’ emotional ideal for … Continue reading »
America’s 10 “Most Powerful” Brands of 2014
Source: CoreBrand Notes: Coca-Cola has topped the rankings since their inception in 2008, while Amazon is this year’s fastest riser, up 25 spots to 91. The overall BrandPower average score for the top 100 rankings is at its highest point this year since 2009, fueled by an increase in familiarity rather than favorability. About the … Continue reading »
Big Data Helps Reveal Behavior For Marketers
Marketers, agencies on same page regarding benefits from data analysis Big Data holds many promises for companies—some of which it is already delivering on, and some of which have yet to be realized. According to an August 2013 survey of senior marketers in the US conducted by Forbes Insights and Rocket Fuel, companies are seeing … Continue reading »
Quality Content and Social Media Increase Brands Google Rankings
A recent study aims to not only prove the longtime theory that Google and Bing favor brands, but that content quality, social media signals and backlinks are associated with higher-ranking pages in search engine query results (SERPs). Brand Web sites have an advantage when it comes to ranking higher in search engine query results on … Continue reading »
Social Media Marketing Goals [survey]
Engagement, brand lift are leading social goals Marketers struggle to get the most out of their presence on social sites, and with brands’ continued tenure on the networks, their goals and the metrics they use to measure their performance have changed. According to a 2013 survey of US marketing professionals by Pivot Conference, which … Continue reading »
“Socially Devoted” Companies Say Social Care Drives ROI
76% of the world’s most “socially devoted” brands believe that social customer service is an ROI driver, and 71% believe the customer service they provide via social media is a cost-saver, per results from a Socialbakers survey. It’s not surprising that the brands that are most focused on social care would trumpet its benefits, but … Continue reading »