Almost 9 in 10 CMOs and senior marketing executives from around the world believe that they will own the end-to-end customer experience by 2020, per results from an Economist Intelligence Unit (EIU) survey sponsored by Marketo. But with technological change spurring a vast array of potential interactions between brands and their customers, marketers must be … Continue reading »
BrandFinance has ranked the world’s most powerful brands for 2016 based on factors such as familiarity, loyalty, promotion, marketing investment, staff satisfaction and corporate reputation. Disney – in climbing from the #12 spot – supplanted last year’s leader, Lego, which moved down to a close second. Several brands on the list were not in the … Continue reading »
Source: CoreBrand Notes: Coca-Cola has topped the rankings since their inception in 2008, while Amazon is this year’s fastest riser, up 25 spots to 91. The overall BrandPower average score for the top 100 rankings is at its highest point this year since 2009, fueled by an increase in familiarity rather than favorability. About the … Continue reading »
US digital ad spending continues to grow. Between 2012 and 2017, investment in online and mobile paid media will increase from $36.80 billion to $62.83 billion, for a compound annual growth rate of 11.3%, according to a new eMarketer report, “Digital Ad Spending by Industry 2013: Forecasts and Key Trends.” Advertisers across vertical industries are … Continue reading »
Check out these 2013 top marketing trends and statistics. Take your marketing to the next level. Call 877.447.0134.
Design is the new cool. Ad Age and The New York Times have both reported on this trend. “Whether a company is on the enterprise side or on the consumer side, design is front and center,” Andreessen Horowitz told Ad Age. “It’s important to realize that designers in general have elevated themselves to being equivalent … Continue reading »
More companies cite lead generation (37%) than branding (27%) as their main social media advertising objective, according to a new study from Econsultancy in association with Adobe. The survey – of company marketers around the world, but primarily from Europe – indicates that fewer respondents are looking to increase traffic (18%) or drive direct online … Continue reading »
Hashtags on Twitter, Tumbler, and Google+ and now Facebook, are becoming a powerful tool in a marketer’s multichannel arsenal — particularly given their effectiveness in boosting a campaign’s online visibility. For national brands and franchises that are tasked with promoting and driving traffic to local Web sites and brick-and-mortar locations, hashtags and active participation in … Continue reading »