When Content is Viewed [Report]

The latest branded content benchmark report from Polar, covering Q2 2016 shows that average click-through rates(CTR) are up year-over-year through the first half of 2016, with mobile devices leading the way. Tablets demonstrated the highest average branded content CTR in Q2 (0.4%), followed by mobile phones (0.37%) and desktops (0.22%). The order was reversed for … Continue reading »

Quality Content and Social Media Increase Brands Google Rankings

A recent study aims to not only prove the longtime theory that Google and Bing favor brands, but that content quality, social media signals and backlinks are associated with higher-ranking pages in search engine query results (SERPs). Brand Web sites have an advantage when it comes to ranking higher in search engine query results on … Continue reading »