Recent research has found a general distrust for sponsored content, but new survey results from Vibrant Media indicate that such distrust doesn’t extend to brand-produced content in general, with US respondents (aged 13-64) as likely to trust content from a brand they know of (but whose products they don’t buy) as they are to trust … Continue reading »
Quality Content and Social Media Increase Brands Google Rankings
A recent study aims to not only prove the longtime theory that Google and Bing favor brands, but that content quality, social media signals and backlinks are associated with higher-ranking pages in search engine query results (SERPs). Brand Web sites have an advantage when it comes to ranking higher in search engine query results on … Continue reading »