Digital Budget Allocations for Large Enterprises [study]

Roughly 7 in 10 large enterprises consider digital initiatives to be either the “most important factor” (14.5%) or “of major importance” (55.1%) to their financial success in the next 5 years, finds Tata Consultancy Services (TCS) in a recent study. The survey – fielded among 820 respondents at companies in 4 major regions with mean … Continue reading »

What Are Marketers Most Excited About in 2014?

What are marketers most excited about this year? That was one question posed by Econsultancy and Adobe in their latest quarterly intelligence briefing. That it depends on who’s asked. While a surprising area topped the list for in-house marketers, the responses differed significantly when respondents were split into various groups. According to the global survey, … Continue reading »

10 Buzzwords Marketers Need to Know

1. Big data Big Data is a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis. 2. Content marketing Not a new phrase, but one that continues to grow in stature, as brands have woken up to the fact that great content … Continue reading »