What Tech Tools Do Marketers Use for Personalization?

Behavior-based data is critical for customized marketing content. Marketing technology can be useful for marketers looking to strengthen their digital personalization efforts. According to June research, well over half of senior business-to-consumer (B2C) marketers globally rely on web analytics software, customer relationship management (CRM) and content management systems to ramp up their digital personalization efforts. … Continue reading »

Increase Sales with Personalized Content

Behavioral data and customer insights drive a more customized approach to ensure ROI. Most marketers agree that content marketing makes up an important piece of their marketing strategy. Unfortunately, creating engaging content that delivers ROI is not easy. To succeed, content must be personalized and contextually relevant. July 2016 research from Forrester Consulting emphasizes the … Continue reading »

Predictive Analytics Throughout the Marketing Funnel

Business-to-business (B2B) brands now has a staggering amount of data available, and the goal of the marketing department is to use that data to deliver more effective results. Enter predictive marketing, which uses machine learning to deliver more accurate insights across the funnel to encourage sales from existing and new customers, per the new eMarketer … Continue reading »

The Benefits of Marketing Automation

According to a Forrester report, as of December 2013, 58% of all top performing companies were using marketing automation. That percentage has increased substantially since then. For brands to provide relevant and unique journeys for their prospects and customers, marketing automation is necessary. Actually, customers have come to expect personalized and unique experiences. If marketers don’t … Continue reading »