Leading Areas of B2B Marketing Spend [Survey]

Face-to-face events are important, but website development gets more marketing dollars. Business-to-business (B2B) marketing has valued events as a solid way to generate new sales leads. But recent research from shows that B2B marketers are augmenting that traditional method with a digital-minded approach. The October 2017 survey of US B2B marketing professionals found three of … Continue reading »

How The Top B2B Marketers Define Success

Over 1,000 global B2B Marketers were surveyed by Salesforce to find out what drives the top-performing marketing teams, and what methods, metrics and challenges are shaping the B2B Marketing industry. Top-performing B2B marketing team insights: Executive buy-in. Budget spend. Tech adoption. Customer experience integration. Personalized, connected journeys. Below are the responses and insights from the … Continue reading »

How B2B Marketers Attract and Retain Customers

B2B Firms Turn to Marketing Technology to Court Buyers CRM and Marketing Automation See Wide Adoption Business to business (B2B) marketers are doubling down on various marketing technology tools in 2016 as they look for new ways to attract increasingly savvy customers. According to research from B2B content platform Kapost, mid- and senior-level marketers from … Continue reading »

Demand Generation Priorities for B2B Marketing [Report]

Approximately two-thirds of B2B marketers expect to increase their demand generation budgets this year, according to Demand Gen Report’s annual Demand Generation Benchmark Report. Based on a survey of 131 marketers from a variety of industries, the study finds that the most important priority is a focus on lead quality over lead quantity. That focus … Continue reading »

Key Qualities for Strong B2B Buyer/Vendor Relationships [Study]

Almost half of B2B buyers believe their relationships with vendors are getting either stronger (15%) or slightly stronger (33%) over time, according to a recent LinkedIn recent study. Based on a survey of more than 6,000 buyers, marketers, and salespeople from mid-size or enterprise companies across 7 countries, the study reveals that trust (52%) was … Continue reading »

B2B Social Media Marketing Challenges [survey]

A majority (53%) of B2B marketers from around the world say that generating actionable insights from social data is a key social marketing challenge faced by their organization, according to a recently-released report from Regalix. This is the second-leading social media challenge faced by B2B marketers, behind only the ever-present questions about its effectiveness. Far … Continue reading »

Where B2B Marketers Are Getting More Dollars [study]

  Eight in 10 B2B marketers have access to funds outside of their own budgets Nearly half of business-to-business (B2B) marketers worldwide expect their marketing budgets to increase this year, while just 17% say they’ll decrease. That’s according to ITSMA polling conducted in February 2015, which found that overall, budgets were expected to increase 4.4%. … Continue reading »

B2B Marketers Focus on Customer Acquisition [report]

B2B marketers from mid-size companies (50-1000 employees) are focusing their attention and budgets more on customer acquisition than retention, and relatively few report having management objectives tied to customer retention, customer satisfaction, and up-sell revenue metrics. That’s according to a new report from Act-On Software conducted by Gleanster Research, which examined customer relationship management at … Continue reading »

Business to Business (B2B) Lead Conversion Rates by Channel [study]

Customer, employee referrals drive top lead-to-deal conversion rates, at 3.63%. Unlike many marketing channels, referrals have a steady influence throughout the business-to-business (B2B) sales pipeline, especially when it comes to closing the deal, according to October 2014 research by Implisit. Among nearly 500 US-based clients, who all used Salesforce.com as their CRM system, 3.63% of … Continue reading »

The Most Effective Content Marketing Techniques [Report]

As businesspeople set out to research a product or service to purchase for their business, they are looking for three things: what a brand or business does, what its competitors do, and what people say about the business. How does a marketer address those queries and direct that decision-maker to his or her own brand … Continue reading »

Business to Business Marketing Cost Per Lead by Channel [survey]

Which channels provide the lowest costs-per-lead for B2B marketers? A recent Ascend2 report found that the majority of marketers are seeing steady or increasing costs-per-lead. A new report from Software Advice provides timely data on the performance of various channels. The study assessed costs-per-lead by asking respondents to identify channels as having a “very low … Continue reading »

B2B and B2C Content Marketing Comparisons [report]

With the release of their latest annual report on B2C content marketing, the Content Marketing Institute and MarketingProfs offer the ability to measure the similarities and differences between both groups in their approaches to content marketing. While the two differ in some tactics and priorities, they do converge in some areas. Overall, more B2B (86%) … Continue reading »

Most Effective B2B Lead Generation Tactics [survey]

Content marketing, online registrations and webinars are some of the fastest-growing lead generation channels among B2B marketers this year, details Chief Marketer in its annual B2B Lead Generation Survey. Email remains the most popular lead generation channel, though, with 87% of survey respondents planning its use this year. It’s also among the most highly rated … Continue reading »