How B2B Marketers Attract and Retain Customers

B2B Firms Turn to Marketing Technology to Court Buyers CRM and Marketing Automation See Wide Adoption Business to business (B2B) marketers are doubling down on various marketing technology tools in 2016 as they look for new ways to attract increasingly savvy customers. According to research from B2B content platform Kapost, mid- and senior-level marketers from … Continue reading »

How Successful Marketers Are Using Content Marketing [infographic]

B2B marketers are becoming more comfortable with content marketing, embracing more channels and investing in new content and tactics. In fact, more marketers are now allocating larger budgets and time to implement and experiment with content marketing strategies than ever before. MarketingProfs and the Content Marketing Institute recently released their annual report uncovering insights into how B2B marketers … Continue reading »

Which Tactics Work Best For Email Marketers? [study]

Email is a critical outreach channel for most B2C and B2B marketers. While creating content is always a challenge, other tactics that can help email marketers achieve strong results—including segmenting and optimizing the email message—are also some of the most difficult to pull off. Putting relevant content in front of the appropriate audience is key … Continue reading »