In terms of the content channels used by buyers, information sharing across the organization was the preferred channel across all stages of the funnel. It was joined at the top by social usage only at the awareness stage, with social usage falling behind online search across the “scope,” “plan” and “select” stages. Social media usage … Continue reading »
With the release of their latest annual report on B2C content marketing, the Content Marketing Institute and MarketingProfs offer the ability to measure the similarities and differences between both groups in their approaches to content marketing. While the two differ in some tactics and priorities, they do converge in some areas. Overall, more B2B (86%) … Continue reading »
Running a contest is a great way to build buzz and engagement around your brand. While people may not always respond to a text update, event or display ad in their timelines, they’re definitely more likely to click on something that offers them a fun and tangible incentive. To get your started, here are 12 … Continue reading »
Here are the upcoming content marketing trends for 2014. Expect more business-to-business companies developing content, more “director of content” positions created, and the optimization of content for mobile and tablet devices. Take your content marketing to the next level. Call 877.447.0134 today.