As companies continue to increase their investment in martech, especially in North America, making use of all these technologies as well as having them work together efficiently is a hurdle many firms are still working on. Two-fifths (39%) of the 265 marketing professionals surveyed for a Ascend2 report say they are currently working on implementing a … Continue reading »
Too Much Data Can Reduce Marketing Effectiveness [Survey]
Collecting too much data can create problems. An August 2018 Digital Element survey reported 15% of marketers discard at least half their collected data rather than sift through and make sense of it. Marketers often are unaware of how much data a single campaign collects, with search, social and other media creating a significant amount … Continue reading »