Digital Marketing Budget Growth [infographic]

The survey, featuring responses from almost 600 companies, and looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing. The infographic stats were taken from the Marketing Budgets 2015 Report, published … Continue reading »

Types of Data Marketers Are Using For Personalization – And Their ROI [report]

Almost 6 in 10 company marketers agree that the ability to personalize content is fundamental to their online strategy and 54% are committed to providing a personalized web experience, according to a new Econsultancy report produced in association with Adobe. The study also looks at the types of data used to personalize the web experience … Continue reading »

10 Buzzwords Marketers Need to Know

1. Big data Big Data is a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis. 2. Content marketing Not a new phrase, but one that continues to grow in stature, as brands have woken up to the fact that great content … Continue reading »