The results of a new survey from Hanapin found that 85% of PPC professionals will focus more on conversion rate optimization next year, compared to just 2% who will focus less on this area. Around 6 in 10 plan to focus more on entering new ad networks. Search ad networks appear to have the leg … Continue reading »
New Google Adwords Drop Down Menu
The “I am Looking For” ad extension gives users a drop-down navigation menu with links — in this case 10 — to specific sections of an advertiser’s web site. In the screenshot below, notice the advertiser is using both traditional site links — for subscription plans and broader content categories — and the new drop-down … Continue reading »