Ideal Marketing Mix [Study]

Struggling to optimize your marketing across channels? You’re not alone. It’s the biggest challenge facing marketers today. A new study from Millward Brown Digital finds that this continues to be a monumental struggle, with marketers demonstrating a lack of confidence in their media allocations. Just 32% of the marketers surveyed by MBD reported having confidence … Continue reading »

US Ad Spending Trends

Kantar Media has released its latest quarterly report on US advertising spend, finding that total expenditures in Q1 grew by 5.7% year-over-year to $34.9 billion, boosted by the Winter Olympics, which added an incremental $600 million in spending. Network TV was a prime beneficiary, with roughly half of its 14.5% year-over-year growth owing to the Winter … Continue reading »

Personalized Ads More Engaging and Memorable [study]

Compared to general ads, many consumers find personalized ads to be more engaging (54%), educational (52%), time-saving (49%) and memorable (45%), according to a Yahoo survey of 6,000 respondents aged 13-64. The study also found personalized ads to outperform those that aren’t personalized across a series of measures, with respondents also generally perceiving them to be … Continue reading »

IAB Releases In-Image Ad Primer

Image-based advertising, also known as in-image advertising, is paving the way for the next generation of digital display advertising. This “In-Image Advertising Primer,” offers a comprehensive overview of this burgeoning ad type, often leveraged in native advertising campaigns. In-image ads can take several forms, ranging from display ads and product information overlaid on photos to … Continue reading »

Social Ads Prove Highly Effective in Delivering New Audiences [study]

Social was a better bet than portals, networks, and exchanges last year for reaching users that can be consistently marketed to (“user quality index”), according to the latest quarterly “Global Media Intelligence Report” from Neustar Aggregate Knowledge. The study reveals that social ads performed 52% better than the 4-channel average in delivering such quality users … Continue reading »

Local Media Ad Forecast Through 2017 [study]

The local media advertising market is set to grow at a 2.8% compound annual rate from 2012 through 2017, with traditional media gradually playing less of a role over the coming years, says BIA/Kelsey in its latest market forecast. The researchers estimate the market’s size to be $132.9 billion this year, only a slight rise … Continue reading »

B2B Marketers Ad Budgets To Increase Next Year [research]

Last year also saw increases Marketers operating in the business-to-business (B2B) realm have seen a steady uptick in dollars dedicated to marketing over the past year. According to April 2013 research from American Business Media (ABM), a B2B industry association, 29% of US marketers reported increasing their B2B advertising budgets over the preceding 12 months, … Continue reading »

Marketers Need For Ad Verification Rises

Programmatic buying increases the need for ad verification Publishers, agencies and marketers use ad verification services to validate the delivery of display ads and ensure brand safety. Verification measures also provide insight into viewability and fraudulent activity, according to a new eMarketer report, “Ad Verification: Validating Brand Safety and Ensuring Quality Impressions.” The past few … Continue reading »