Which Social Networks Are Used For Ad Campaigns? [survey]

A fair number spend more than 5% of budget on paid social media Unsurprisingly, the greatest percentage of social campaigns land on Facebook, but that doesn’t mean other sites are getting left behind.In a July 2013 survey from media software company STRATA, nine out of 10 US agency execs reported being likely to use the … Continue reading »

B2B Marketers Ad Budgets To Increase Next Year [research]

Last year also saw increases Marketers operating in the business-to-business (B2B) realm have seen a steady uptick in dollars dedicated to marketing over the past year. According to April 2013 research from American Business Media (ABM), a B2B industry association, 29% of US marketers reported increasing their B2B advertising budgets over the preceding 12 months, … Continue reading »