B2B Marketers Focus on Customer Acquisition [report]

B2B marketers from mid-size companies (50-1000 employees) are focusing their attention and budgets more on customer acquisition than retention, and relatively few report having management objectives tied to customer retention, customer satisfaction, and up-sell revenue metrics. That’s according to a new report from Act-On Software conducted by Gleanster Research, which examined customer relationship management at … Continue reading »

Cross Channel Marketing – Traditional to Digital [infographic]

This infographic illustrates the results from a survey of 1,000 digital marketers and ecommerce professionals conducted by Econsulting and Oracle Marketing Cloud. The findings include: marketing integration activities, mobile marketing, and balancing acquisition versus retention . How are your marketing activities integrated and measured? To learn more – call 877.447.0134.

Acquisition vs. Retention: The Best Channels

Roughly 8 in 10 global company marketers agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention, according to results from a study by Econsultancy with Oracle Marketing Cloud. In fact, 4 in 10 respondents to the survey say they are more focused … Continue reading »