Privacy Policy

This Privacy Policy covers BersonDeanStevens, Inc.’s (“BDS”, “Company”, “us”, or “we”) treatment of Personally Identifiable Information (“PII”) and how it may be gathered on the website located at, any other applications and features (collectively, the “Site”), through the use of the services (the “Services”) and any PII clients and business partners share with BDS.

PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect, or otherwise handle your Personally Identifiable Information in accordance with our website.

When accessing the Website, BDS will learn certain information about you, both automatically and through voluntary actions, you may take during your visit. This policy applies to information we collect on the Website and in email, text, or other electronic messages between you and the Website.

Please read this Privacy Policy carefully before you start to use the Website. If you don’t want to agree to the Privacy Policy, you must not access or use the Website. 

Information We Collect
BDS uses the information collected from you to provide quotations, make telephone contact, and email or send you marketing information that BDS believes may be of interest to you and your business. When you make initial contact you consent to BDS maintaining a marketing dialogue with you until you either opt out (which you can do at any stage) or we decide to desist from promoting our services. 

Some personal data may be collected about you from the forms and surveys you complete, from records of our correspondence and phone calls, and details of your visits to our website, including but not limited to personally identifying information (PII) like Internet Protocol (IP) addresses. BDS may from time to time use such information to identify its visitors. BDS may also collect statistics about the behavior of visitors to its website.

Tracking Technologies
Technologies such as cookies, pixels, beacons, tags, and scripts are used by the Company. These technologies are used in many ways, including advertising, sales, and marketing, analyzing trends, administering and improving our Website, tracking users’ movements around the Website (including point of entry), gathering demographic information about our user base, measuring the success of a particular marketing campaign, providing improved customer service, providing more relevant content, and providing users with a customized experience.

The Company reserves the right to use technological equivalents of cookies, including social media pixels. These pixels allow social media sites to track visitors to outside websites to tailor advertising messages users see while visiting that social media website. The Company reserves the right to use these pixels in compliance with the policies of the various social media sites. 

Any information BDS holds about you and your business encompasses all the details we hold about you and any sales transactions including any third-party information we have obtained about you from public sources and our suppliers, such as credit referencing agencies.

Personal Information also includes Navigational Information where such information can directly or indirectly identify an individual. Navigational information refers to information about your computer and your visits to this website such as your IP address, geographical location, browser type, referral source, length of visit, and pages viewed. Please see the “Navigation Information” section below.

Navigation Information
We use Navigation Information to operate and improve the Website. We may also use Navigation Information alone or in combination with PII to provide you with personalized information about BDS.

Online Advertising
We partner with third parties, like Google, to either display advertising on our Website or to manage our advertising on other sites. Our third-party partners may use technologies, such as cookies, to gather information about your activities on our Website and other sites to provide you with advertising based on your browsing activities and interests.

Email and Text (SMS/MMS) Information
If you choose to correspond with us through email and/or SMS/MMS, we may retain the content of your messages together with your email address, cell phone number, and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, by mail, and by telephone. This also applies when you register for our website, sign up through any of our forms using your email address, or make a purchase on this site. 

Information Collected Through Automatic Data Collection Technology.
As you navigate through our Website, we may use automatic data collection, cookies, and similar technologies including Google Analytics to collect certain information about your equipment, browsing actions, and patterns. This will generally include information about your location, your traffic pattern through our website, and any communications between your computer and our Website.  Among other things, we will collect data about the type of computer you use, your Internet connection, your IP address, your operating system, and your browser type.

We use this data to improve our Website and our service offerings. To the extent that you voluntarily provide personal information to us, our systems will associate the automatically collected information with your personal information.

We are the sole owner of the information collected on this Website (including any metadata). We collect information only as necessary to fulfill the purposes outlined in this privacy statement and we will only use this information as described in this privacy statement. We may combine any or all of this data with other information we collect about you.

We acknowledge your ownership rights. We will never sell or rent your information to anyone without your permission and will never use your information or content for any purpose other than as described here.

Third-Party Information
From time to time, we may receive PII about you from third-party sources including partners with which we offer co-branded services or engage in joint marketing activities and publicly available sources such as social media websites. These other sites are not under BDS’s control and BDS is not responsible for the privacy, security practices, or the content of such websites, nor is BDS liable for any PII data that is transferred.

We Never Sell Personal Information
We will never sell your PII to any third party. 

Use of Personal Information
In addition to the uses identified elsewhere in this Privacy Policy, we may use your PII to:

  • improve your browsing experience by personalizing the Website;
  • send information or BDS content to you that we think may be of interest to you by post, email, or other means and send you marketing communications related to our business;
  • promote the use of our services to you and share promotional and information content with you in accordance with your communication preferences;
  • send information to you regarding changes to our Privacy Policy (including the Cookie Policy), or other legal agreements;
  • meet legal requirements.

We (or other service providers on our behalf) may, from time to time, contact you about a particular offering that may be of interest to you. You may opt out of receiving this communication by visiting

We use the information we collect only in compliance with this Privacy Policy.

Use of Navigational Information
We use Navigational Information to operate and improve the Website. We may also use Navigational Information alone or in combination with PII to provide you with personalized information about BDS.

Customer Testimonials and Comments
We post customer testimonials and comments on our Websites, which may contain PII. We obtain each customer’s consent via email prior to posting the customer’s name and testimonial.

California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. – learn more: California Online Privacy Protection Act

According to CalOPPA we agree to the following:

  1. Users can visit our site anonymously.
  2. Once this privacy policy is created, we will add a link to it on our home page or as a minimum on the first significant page after entering our website.
  3. Our Privacy Policy link includes the word ‘Privacy’ and can be easily found on the page specified above.
  4. Users will be notified of any privacy policy changes:
  5. Users can change their personal information by emailing us

Use of BDS By Children
Our Website and our products/services are not intended for or targeted to people under 13. We do not knowingly or intentionally collect information from children under 13. 

Changes to This Privacy Policy
We reserve the right to modify this privacy statement at any time, so please review it frequently. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make changes to our Privacy Policy, we will notify you by posting an announcement on our Site.

If you have any questions or concerns regarding this Privacy Policy, please send a detailed message to or BDS, Inc. at PO Box 3997, Westlake Village, CA 91359. Your privacy is important to us and we will make every effort to resolve your concerns.

Updated April 8, 2024