When accessing the Website, BDS will learn certain information about you, both automatically and through voluntary actions, you may take during your visit. This policy applies to information we collect on the Website and in email, text, or other electronic messages between you and the Website.
Information We Collect
BDS uses the information collected from you to provide quotations, make telephone contact, and email or send you marketing information that BDS believes may be of interest to you and your business. When you make initial contact you consent to BDS maintaining a marketing dialogue with you until you either opt-out (which you can do at any stage) or we decide to desist in promoting our services.
Some personal data may be collected about you from the forms and surveys you complete, from records of our correspondence and phone calls and details of your visits to our website, including but not limited to personally identifying information (PII) like Internet Protocol (IP) addresses. BDS may from time to time use such information to identify its visitors. BDS may also collect statistics about the behavior of visitors to its website.
Technologies such as cookies, pixels, beacons, tags, and scripts are used by the Company. These technologies are used in many ways, including advertising, sales and marketing, analyzing trends, administering and improving our Website, tracking users’ movements around the Website (including point of entry), gathering demographic information about our user base, measuring the success of a particular marketing campaign, providing improved customer service, providing more relevant content, and providing users with a customized experience.
The Company reserves the right to use technological equivalents of cookies, including social media pixels. These pixels allow social media sites to track visitors to outside websites so as to tailor advertising messages users see while visiting that social media website. The Company reserves the right to use these pixels in compliance with the policies of the various social media sites.
Any information BDS holds about you and your business encompasses all the details we hold about you and any sales transactions including any third-party information we have obtained about you from public sources and our own suppliers, such as credit referencing agencies.
Personal Information also includes Navigational Information where such information can directly or indirectly identify an individual. Navigational information refers to information about your computer and your visits to this website such as your IP address, geographical location, browser type, referral source, length of visit, and pages viewed. Please see the “Navigation Information” section below.
We use Navigation Information to operate and improve the Website. We may also use Navigation Information alone or in combination with PII to provide you with personalized information about BDS.
We partner with third parties, like Google, to either display advertising on our Website or to manage our advertising on other sites. Our third-party partners may use technologies, such as cookies, to gather information about your activities on our Website and other sites in order to provide you with advertising based upon your browsing activities and interests.
Email and Text (SMS/MMS) Information
If you choose to correspond with us through email and/or SMS/MMS, we may retain the content of your messages together with your email address, cell phone number and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, mail, and telephone. This also applies when you register for our website, sign up through any of our forms using your email address or make a purchase on this site.
Information Collected Through Automatic Data Collection Technology.
As you navigate through our Website, we may use automatic data collection technologies including Google Analytics to collect certain information about your equipment, browsing actions, and patterns. This will generally include information about your location, your traffic pattern through our website, and any communications between your computer and our Website. Among other things, we will collect data about the type of computer you use, your Internet connection, your IP address, your operating system, and your browser type.
The information we collect automatically is used for statistical data and will not include personal information. We use this data to improve our Website and our service offerings. To the extent that you voluntarily provide personal information to us, our systems will associate the automatically collected information with your personal information.
We are the sole owner of the information collected on this Website (including any metadata). We collect information only as necessary to fulfill the purposes set forth in this privacy statement and we will only use this information as described in this privacy statement. We may combine any or all of this data with other information we collect about you.
We acknowledge your ownership rights. We will never sell or rent your information to anyone without your permission and will never use your information or content for any purpose other than as described here.
From time to time, we may receive PII about you from third-party sources including partners with which we offer co-branded services or engage in joint marketing activities and publicly available sources such as social media websites. These other sites are not under BDS’s control and BDS is not responsible for the privacy, security practices or the content of such websites, nor is BDS liable for any PII data that is transferred.
We Never Sell Personal Information
We will never sell your PII to any third party.
Use of Personal Information
- improve your browsing experience by personalizing the Website;
- send information or BDS content to you that we think may be of interest to you by post, email, or other means and send you marketing communications related to our business;
- promote the use of our services to you and share promotional and information content with you in accordance with your communication preferences;
- meet legal requirements.
We may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, we do not transfer your PII to a third party.
Use of Navigational Information
We use Navigational Information to operate and improve the Website. We may also use Navigational Information alone or in combination with PII to provide you with personalized information about BDS.
Customer Testimonials and Comments
We post customer testimonials and comments on our Websites, which may contain PII. We obtain each customer’s consent via email prior to posting the customer’s name and testimonial.
California Online Privacy Protection Act
According to CalOPPA we agree to the following:
- Users can visit our site anonymously.
- Users are able to change their personal information by emailing us
Use of BDS By Children
Our Website and our products/services are not intended for or targeted to people under 13. We do not knowingly or intentionally collect information from children under 13.
Updated April 30, 2022