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What Makes Content Memorable and Enables a Sales Call [Survey]
A majority of B2B buyers consume 3-5 pieces of content before engaging with a salesperson when making a purchase decision, although 3 in 10 consume more than 5 pieces...
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The Most Valuable Content Marketing Formats for B2B [Survey]
According to Demand Gen’s B2B Content Preferences Survey Report, B2B buyers say they’ve been placing a higher emphasis on the trustworthiness of the source of the...
How to Use Intent Data to Drive Business
Knowing what your target audience wants before they do, makes it easier than ever for you to convert them into paying customers. Intent data makes this possible. It's...
Podcast Ad Spending Increases to One Quarter of Digital Audio Services Ads
EMarketer forecasts that US podcast ad spending will surpass $2 billion next year and $3 billion by 2026. Podcasts will account for over a quarter of digital audio...
Top Media for Campaigns
To see where marketers and advertisers perceive various channels’ effectiveness at different stages of the marketing funnel, Advertiser Perceptions surveyed 255...
7 Steps to Conducting a Marketing Audit
We typically associate the term “audit” with finance and taxes. Whether for taxes or marketing, the purpose of an audit is to uncover what you did and why, what’s...
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