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![B2B Marketers Go-To-Market Top Priorities [Survey]](https://bersondeanstevens.com/wp-content/uploads/2022/05/b2b_marketing-priorities-400x250.jpg)
B2B Marketers Go-To-Market Top Priorities [Survey]
According to the recent The State of B2B lead Management 2022 report from LeanData, Sales Hacker, Heinze Marketing and Outreach, B2B marketing and sales leaders found...
![Podcast Engagement [Research]](https://bersondeanstevens.com/wp-content/uploads/2022/05/Podcast-400x250.jpg)
Podcast Engagement [Research]
According to results from the latest Edison Research Infinite Dial report, produced in partnership with Wondery and ART19, podcasts have are increasingly popular with...
![How Marketers Are Using Marketing Automation Tools [Report]](https://bersondeanstevens.com/wp-content/uploads/2022/05/Marketing-Automation-400x250.jpeg)
How Marketers Are Using Marketing Automation Tools [Report]
Per an Ascend2 report, marketers mention several advantages of using marketing automation, chief among them are improvements in the customer experience and better use...
![What Makes Content Memorable and Enables a Sales Call [Survey]](https://bersondeanstevens.com/wp-content/uploads/2022/05/Memorable-Contentshutterstock_353241029-400x250.jpeg)
What Makes Content Memorable and Enables a Sales Call [Survey]
A majority of B2B buyers consume 3-5 pieces of content before engaging with a salesperson when making a purchase decision, although 3 in 10 consume more than 5 pieces...
![The Most Valuable Content Marketing Formats for B2B [Survey]](https://bersondeanstevens.com/wp-content/uploads/2022/05/Content-Marketing-400x250.jpg)
The Most Valuable Content Marketing Formats for B2B [Survey]
According to Demand Gen’s B2B Content Preferences Survey Report, B2B buyers say they’ve been placing a higher emphasis on the trustworthiness of the source of the...
How to Use Intent Data to Drive Business
Knowing what your target audience wants before they do, makes it easier than ever for you to convert them into paying customers. Intent data makes this possible. It's...
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