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How Marketing Dollars Are Distributed [Report]
In the latest analysis of marketing budgets, advertising has emerged as the largest expenditure for marketers worldwide. According to Salesforce’s State of Marketing...
Implementing Generative AI in Marketing: A Strategic Roadmap
Generative AI (GenAI) is quickly transforming marketing, enabling content creation, decision automation, and data-driven insights. Adopting it promises competitive...
Unlocking Growth: SMBs Prioritize Marketing Despite Time Crunch
In a recent study by Constant Contact and Ascend2, roughly 39% of small and medium-sized businesses (SMBs) across the US, UK, Australia, and Canada are increasing their...
Strategic Flexibility: How Fractional CMOs Can Transform Your Business Growth
The role of a Chief Marketing Officer (CMO) is more critical than ever. However, not all companies can or need to onboard a full-time CMO. This is where the concept of...
Rethinking ROI: The New Marketing Metrics
Marketing's measure of success is often boiled down to a single metric: Return on Investment (ROI). However, recent research commissioned by Iterable and conducted by...
How to Boost Email Performance
Email marketing remains a vital tool for businesses aiming to connect with their audience. However, the effectiveness of this tool is significantly influenced by how...
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