News and Insights
Creativity: The Secret Ingredient to Marketing Success
It's easy to get caught up in the latest artificial intelligence (AI) tools and advanced technologies and overlook the power of human creativity and artistic expression...
![Who’s Using What Social Media in 2024? [Report]](https://bersondeanstevens.com/wp-content/uploads/2024/07/BDSSocial_1200-400x250.jpg)
Who’s Using What Social Media in 2024? [Report]
The YouGove US Social Media Report 2024 provides a detailed analysis of the current social media environment, highlighting generational trends, gender differences,...
AI in Marketing: Practical Applications, Prompts, and Limitations
Artificial Intelligence (AI) is revolutionizing every aspect of marketing, offering a range of practical applications that can streamline processes, enhance...
![How Marketing Dollars Are Distributed [Report]](https://bersondeanstevens.com/wp-content/uploads/2024/06/MarketingDistrib_6.24-400x250.jpg)
How Marketing Dollars Are Distributed [Report]
In the latest analysis of marketing budgets, advertising has emerged as the largest expenditure for marketers worldwide. According to Salesforce’s State of Marketing...
Implementing Generative AI in Marketing: A Strategic Roadmap
Generative AI (GenAI) is quickly transforming marketing, enabling content creation, decision automation, and data-driven insights. Adopting it promises competitive...
Unlocking Growth: SMBs Prioritize Marketing Despite Time Crunch
In a recent study by Constant Contact and Ascend2, roughly 39% of small and medium-sized businesses (SMBs) across the US, UK, Australia, and Canada are increasing their...
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