News and Insights
Podcast Ad Spending Increases to One Quarter of Digital Audio Services Ads
EMarketer forecasts that US podcast ad spending will surpass $2 billion next year and $3 billion by 2026. Podcasts will account for over a quarter of digital audio...
Top Media for Campaigns
To see where marketers and advertisers perceive various channels’ effectiveness at different stages of the marketing funnel, Advertiser Perceptions surveyed 255...
7 Steps to Conducting a Marketing Audit
We typically associate the term “audit” with finance and taxes. Whether for taxes or marketing, the purpose of an audit is to uncover what you did and why, what’s...
Why Use Marketing Automation
The proliferation of digital channels and devices has made it challenging for marketers to accurately target prospects with the right messages, on the right devices, at...
Marketing Automation Implementation Guide — Tips, Tricks, Worksheets, etc. (Part 5 of 5)
Marketing automation success requires more than just software. It takes strategy, creative, and the right team. Whether you are new to marketing automation or have a...
Marketing Automation Implementation Guide — Tips, Tricks, Worksheets, etc. (Part 4 of 5)
Marketing automation success requires more than just software. It takes strategy, creative, and the right team. Whether you are new to marketing automation or have a...
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