Dole Food Company, Inc.

Foodservice Promotion & Direct Mail

Created a multi-touch campaign to drive restaurant usage of Dole canned fruit in foodservice menus.
Client: Dole Food Company

Before: Low operator awareness of creative menu applications for Dole fruit.

After: A flavorful, hands-on promotion that inspired adoption and increased product usage.

• Designed the “How to Blend Dole Fruit Into Your Menu” campaign.

• Produced a full-line brochure featuring chef-ready recipes and usage ideas.

• Developed a dimensional direct mail kit with a branded blender, tumbler, and coaster for maximum impact.

Certain samples are not available due to non-disclosure agreements.