Messaging App Usage Increases Worldwide [Study]

Mobile messaging app usage continues to ramp up. eMarketer projects that 1.82 billion people across the globe will use apps like Facebook Messenger and WeChat in 2017, an increase of 15.5% year over year. An additional 243 million mobile phone users worldwide will start using mobile messaging apps this year alone, according to “Messaging App … Continue reading »

Marketers Turn to Mobile Video to Boost Awareness [Study]

Why are advertisers embracing mobile video? And what challenges remain to be solved before wider adoption is seen? Mobile video is used by 44% of marketers to increase brand awareness, and 34% use it to engage with more targeted audiences, per April research conducted by Teads. Even with the heightened interest in and spending on … Continue reading »

Mobile & Video Ads Deliver More per Impression

In the first quarter of 2014, the vast majority of digital marketing spend across display, social, video and mobile was allocated to display ads (83%), which delivered 84% share of actions. Video (4% share of impressions) and mobile (1% share) ads each outperformed in terms of share of actions, with video accounting for 6.5% share … Continue reading »

Mobile Ad Spending to Overtake Display Ads by 2016 [study]

Mobile ad spending is growing at such a rate that it will soon overtake display advertising to become the second-largest digital advertising channel in the US, according to PricewaterhouseCooper’s annual Entertainment and Media Outlook study. The study forecasts a 22.1% compound annual growth rate (CAGR) for mobile advertising from 2013 through 2018, versus a 9% … Continue reading »

Mobile Ad Spending More Than Doubled in 2013 [study]

Driven by Facebook and Google, Mobile Ad Market Soars 105% in 2013 Last year, global mobile ad spending increased 105.0% to total $17.96 billion, according to new figures from eMarketer. In 2014, mobile is on pace to rise another 75.1% to $31.45 billion, accounting for nearly one-quarter of total digital ad spending worldwide. Facebook and … Continue reading »

Mobile Tactics Essential For Engagement

A report from Urban Airship based on the completion of a “Mobile Maturity Self-Assessment” tool by more than 500 senior marketing leaders uncovers what those participants believe to be the mobile tactics that are most essential for engagement. Mobile applications emerge as the clear winner; they’re not only used by the most respondents (81%), but … Continue reading »

Cell Phone Internet Usage – 2013 [survey]

57% of Americans Go Online With Their Cell Phones According to a new survey by the Pew Research Center’s Internet & American Life Project, 63% of cell phone owners now go online using their mobile phones, an eight-point increase from the cell owners who did so at a similar point in 2012, and a two-fold … Continue reading »

What Companies Want To Achieve with Mobile Strategies

Roughly 9 in 10 large companies believe that mobile solutions are “very important” or “important” in their industries, per a recent report from Syniverse. The study, which surveyed more than 400 senior-level executives from companies with more than 1,000 employees across 10 markets (primarily India and the US) – found that only one-quarter have already … Continue reading »

The Demographics of “Mobile” Internet Users [report]

63% of mobile phone owners used their devices to go online as of May this year, according to a new report from the Pew Research Center’s Internet & American Life Project, and of those, 34% said they go online mostly using their mobile phone (“cell-mostly internet users”). Despite no gender differences, there are some strong … Continue reading »

Mobile Accounts for One-Third of Online Conversions

A study of 100 million “conversion events” across 4 major verticals (telecom, retail, auto, and travel) and multiple devices – including mobile phones, desktop computers, and tablets – reveals that 31% of said conversions took place on a mobile device. The study, conducted by AOL in conjunction with the University of Virginia School of Engineering … Continue reading »

Major US Digital Ad Market Shifts Revenues to Mobile

Nearly one-fifth of Google’s revenues will come from mobile search Major players in the US digital ad market are shifting more of their revenues to mobile, as consumers in the US spend more time than ever with portable connected devices. Search is the largest single format when it comes to mobile ad spending, and search … Continue reading »

Over 60% Use Mobile Devices For Business [survey]

Mobile devices that turn into research and information tools tend to follow consumers from home to work, blurring the lines between personal and business. In fact, 37% of the 601 IGS survey respondents use their personal tablet for business — and the same goes for 41% of smartphones. The survey, which spans responses from participants … Continue reading »

Search on Mobile Devices Often Leads to Purchase For Seniors & Boomers

Boomers and Seniors Favor the Web More activities conducted on smartphones and tablets The internet has become a way of life for baby boomers and seniors in the US, according to a March 2013 study conducted by Ipsos and Google. For the purposes of their poll, the companies defined baby boomers as those ages 45 … Continue reading »

Mobile Ad Revenue Consolidated with Google and Facebook

Google to grab majority of US mobile ad spending this year Just as Google will claim more than half of mobile internet ad spending around the world this year, the search giant will also account for more than half of total US mobile ad spending, eMarketer predicts. Google will increase its share of mobile ad … Continue reading »