TikTok Ad Formats and Campaign Examples

It’s been one year since the Chinese-owned TikTok video app launched in the US, and the app has exploded into a cultural force. Much of the app’s popularity in the beginning could be attributed to its hashtag challenges, in which users film themselves lip-syncing or dancing to short audio clips about trending hashtags. The short … Continue reading »

Messaging App Usage Increases Worldwide [Study]

Mobile messaging app usage continues to ramp up. eMarketer projects that 1.82 billion people across the globe will use apps like Facebook Messenger and WeChat in 2017, an increase of 15.5% year over year. An additional 243 million mobile phone users worldwide will start using mobile messaging apps this year alone, according to “Messaging App … Continue reading »