Marketers Using AI Chatbots [Survey]

According to a December 2017 Freedman International and ClickZ survey of 500 marketers from the US and UK, only 7% of respondents said they currently use AI-powered chatbots. 27% reported that they’re looking into using chatbots, but most said their company was either not ready or didn’t have the budget to develop them. Conductor, stated 34% of the worldwide … Continue reading »

Increase Sales with Personalized Content

Behavioral data and customer insights drive a more customized approach to ensure ROI. Most marketers agree that content marketing makes up an important piece of their marketing strategy. Unfortunately, creating engaging content that delivers ROI is not easy. To succeed, content must be personalized and contextually relevant. July 2016 research from Forrester Consulting emphasizes the … Continue reading »

Behavioral Marketing Delivers [study]

According to new research by Silverpop, with Forrester Consulting, today’s buyers control the buying process far more than today’s vendors control the selling process, a phenomenon that affects both business-to-business and business-to-consumer marketers. Buyers seek the information they want online, on the Web and in social channels, as well as in the “real world.” Today’s … Continue reading »