Dole Food Company, Inc.

Multi-Channel Promotion & Incentive Program

Created a themed incentive campaign and sales promotion to drive foodservice engagement with Dole canned pineapple.
Client: Dole Food Company

Before: The Sales team and operators lacked excitement and tools to push pineapple menu usage.

After: A high-impact, James Bond–inspired campaign that energized teams and boosted visibility.

• Developed “Mission Pineapple” incentive program with custom 007-themed assets.

• Produced sales kits with branded shirts, inscribed briefcases, and personalized audio messages.

• Delivered recipe content, POS materials, and promotional items for restaurant operators.

• Unified internal motivation and external activation under a memorable, on-brand theme.

Certain samples are not available due to non-disclosure agreements.