A survey from Rocket Fuel, analyzed 2,300 ads on its platform two months, from over 200 financial services campaigns.
Other conversion factors:
- Consumers were also more likely to convert late at night, with conversion rates peaking between midnight and 6 am.
- Consumers were ten times more likely to convert on ads featuring special offers (other than loyalty rewards).
- ‘Learn more’ was found to be the most effective call to action.
- Animated ads showed lower click-through rates but significantly higher conversion rates.
- Consumers were more likely (+8%) to click on credit card ads featuring a human face and twice as likely to convert on such ads.