Email marketing is a tried-and-true digital channel that marketers across all industries are using to reach and engage their audience.
- For every dollar spent on email marketing, the average return on investment across industries is between $38 and $45.
- 95% of those who opt into email messages from brands find these messages somewhat or very useful.
- 68% of marketers believe email is core to their business.
According to a survey from Radicati Group conducted earlier this year, roughly 281.1 billion emails will be sent and received daily in 2018.
That figure includes both business and consumer emails.
Many marketers still believe that the more emails they send, the more revenue they will make. The problem is that it’s easier to continue to rely on what has worked in the past. Marketers need to recognize the responsibility of having access to a person’s inbox and send their subscribers more relevant and timely messages.
An email strategy focused on personalized, data-driven email can be more difficult and more expensive, but it will help increase deliverability and engagement, reduce churn rates, and boost revenue.