The Socially Devoted study from Socialbakers shows that more than half of all social customer requests are now asked via Twitter. Facebook inquiries still have a higher response rate. This indicates that customers are growing more and more comfortable using social media channels to interact with brands.

59% of all inbound customer requests via social channels are made via Twitter, as compared to 49% via Facebook.

Brands overall are responding 12% faster to fan questions over Facebook and Twitter, as compared to Q3 2013.

Are you using social media to respond to your customer requests?

Inbound Social Customer Requests

Take your social media marketing to the next level. Call BDS at 877.447.0134.

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