Collecting too much data can create problems. An August 2018 Digital Element survey reported 15% of marketers discard at least half their collected data rather than sift through and make sense of it. Marketers often are unaware of how much data a single campaign collects, with search, social and other media creating a significant amount of data every minute.
The future of marketing is all about delivering relevant and useful customer experiences. Adweek’s latest research offers insights on how B2B marketers will leverage digital advertising to accomplish these goals and what the latest trends mean for your business.