Since 2008, marketers have adopted a more simplified email sign-up process for new subscribers and now ask for significantly less personal information, according to a recent study by Return Path. The report, which was based on an analysis of 61 email marketing programs in 2008 and 76 programs in 2013, found that today 33% of … Continue reading »
info@BersonDeanStevens.com | 877.447.0134