Why are advertisers embracing mobile video? And what challenges remain to be solved before wider adoption is seen? Mobile video is used by 44% of marketers to increase brand awareness, and 34% use it to engage with more targeted audiences, per April research conducted by Teads. Even with the heightened interest in and spending on … Continue reading »
Find Out The Best Video Ad Length for Facebook [Study]
Did you know, 65.8% of US marketers plan to use Facebook for video ads? Most people might assume shorter video ads deliver a better completion rate. But it looks like things change when it’s on a social platform. According to Q2 data, video ads that were between 30 and 60 seconds long fared better than … Continue reading »
Video Ad Engagements, by Industry
Slightly fewer than half (48%) of video ad impressions met viewability guidelines last year, up only slightly from 2014 (45%), per a Viant report, which also notes that just 37% of all ads served were both viewable and viewed to completion. The analysis of ads served on the Vindico Ad Server indicates that video ad … Continue reading »
Online Videos Boost Purchases [survey]
Online product and service videos positively affect brand image and drive purchase decisions, say respondents to a survey from Animoto. The survey was fielded among more than 1,000 US adults who had watched online video on their computers, tablets or mobile phones at least once during the past 6 months. Almost three-quarters reported being more … Continue reading »
Video Ad Views Continue To Rise
The number of video ads Americans are watching on desktops and notebooks continues to increase seemingly with every passing month, with the rate of growth easily outpacing concurrent increases in online content video views. The latest figures from comScore indicate that the number of video ad views grew to 24.5 billion in October, up more … Continue reading »