How Analytics Change Marketing Campaigns

More than 7 in 10 executives believe that their reliance on data analytics for decision-making will either increase significantly (24%) or somewhat (47%) over the next 3 years, according to a report from Forbes Insights and Turn. Currently, data-driven marketing is credited by the largest share of respondents with creating competitive advantages in customer loyalty … Continue reading »

How To Measure Cross Channel Marketing

Multiple marketing channels require cross-platform attribution. Entering 2014, most would agree cross-platform marketing has become a must for any company hoping to reach consumers on their terms. They would also likely concur that such a mandate carries with it an expectation that as marketers tack on additional channels, formats and platforms, they would be met … Continue reading »