Data Analytics
There’s no doubt that analytics solutions are critical for a business’ success, but the complexity and rigidity of analytics offerings are major challenges for many, according to behavioral analytics provider Interana.

Leading Challenges of Their Existing Data Analytics Solution According to US Analytics Users, March 2017 (% of respondents)

Almost a third of US analytics users (30.0%) surveyed in March 2017 said their analytics technology is too hard to use, citing complicated interfaces. 27.1% also said that the tools require too much coding—another indication of the complexity of these solutions.

62% of respondents said that while employees throughout the organization understand the importance of data, only a few have the tools and knowledge needed to make data-informed decisions. Just 25% said everyone is equipped with the right tools and knowledge.

Current State of Their Company's Organization and Governance of Data & Analytics According to Executives Worldwide, Sep 2016 (% of respondents)

These findings echo a February 2017 report from Forbes Insights and EY, which points to a broader organizational challenge when it comes to operationalizing analytics. The study found that a relatively small fraction of organizations has mature data and analytics groups at different company levels.

Only 17% of executives worldwide from various industries said these groups exist and are well-aligned.

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