Facebook is making it easier for businesses to market themselves on their social media platform by launching a new Facebook for Business hub. The new hub features business tools and gives case studies , announcements, and marketing tools.
The new Facebook for business hub is a huge improvement from their previous Business Guide they originally launched in 2011.
The Facebook Basics section details everything from how to set up your Facebook page to how to create useful and compelling content for your audience, and how to view how each of your posts are performing. And it also informs businesses how to advertise on Facebook.
For advanced users, there are plenty of tips and techniques that Facebook is offering, such as help on how to launch of new products, how to build your brand awareness, and how to increase online sales. There’s even information on how to convert Facebook traffic into physical in-store traffic.
They have also added a new video library on specific Facebook areas, which they refer to as Facebook Live covering things like performance marketing and driving app install traffic through Facebook mobile.
Facebook for Business is a great resource for business owners, particularly those who aren’t as familiar with marketing on Facebook, or those who just need a refresher or some new ideas to change how they are currently handling their Facebook pages.-SEWatch