Video Marketing in B2B
Corporate videos (76%) and product demos (64%) are the most popular video formats used by B2B marketers, according to a recent Regalix survey of 364 senior B2B marketing executives and business leaders from around the world. In looking at how video formats perform at different stages of the buying cycle, respondents indicated that testimonials and case studies are used the most in the pre-sales stage, while behind-the-scenes videos and how-to tutorials are more effective in the post-sales stage.

Most Popular Video Formats in B2B Marketing

About the Data: The results are based on a survey of 364 senior B2B marketing executives and business leaders. Some 51% are from North America, with the remainder from EMEA, APAC and the rest of the world. The software & internet (24%) and business services (20%) industries were the most heavily represented.

Are you using video in the buying cycle? To learn how, call Lori at 877.447.0134 today.

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